We are officially living in the golden age of speedy fulfillment, which means that the world’s warehouses have their work cut out for them. According to data gathered by Statista, the number of warehouses operating in the United States has been on a steady incline in the past decade, peaking at nearly 18,000 facilities in 2017. As competition increases and consumer expectations run into uncharted territories, it’s becoming more and more important for retailers, suppliers, and distribution managers to learn the ins and outs of the ever-evolving field of high-tech modern warehousing.
But, just because recent automated technologies have changed the landscape of the overarching customer experience doesn’t mean that those new to the field can skip out on learning the fundamentals. Developing a keen awareness of warehouse operations should be the first step for any enterprise entering today’s fulfillment race. Let’s take a quick dive into the meaning, challenges, and best practices associated with warehouse operations.
Rick Stinchcomb of the University of Oklahoma Press defines warehouse operations as such: “The goal of warehouse operations is to satisfy customers’ needs and requirements while utilizing space, equipment, and labor effectively. The goods must be accessible and protected. Meeting this goal requires constant planning and ongoing change.”
Breaking it down, warehouse operations covers a number of important areas, from the receiving, organization, fulfillment, and distribution processes. These areas include:
Of course, the aforementioned points represent just a fraction of what many modern warehouse operations managers face. That said, they constitute the fundamentals of warehousing, elements that serve as the building blocks for all warehouses, big and small.
While many factors come into play when considering warehouse operations, ostensibly, today’s key factor concerns customer experience. Since the rise of Amazon and its nearly autonomous fulfillment centers, consumers have grown accustomed to two-day, one-day, or sometimes even hourly shipping times.
These expectations force warehouse operations to keep customers’ needs at the forefront. Operations can achieve this by investing in a software system, like a WMS, WES, or CRM that give all members of the supply chain, including customers, a picture of the retailer’s inventory levels. The operations manager, along with planners and other management, can use the purchase data to organize the warehouse floor in such a way that the most popular or quick-moving SKUs are strategically placed.
Once the inventory and infrastructure plans have been inked, management must also consider factors like new technology integration, picking routes, safety, personnel management, and more. Attention must also be paid to the organization’s fleet, whether it be internal or otherwise. It is the job of the warehouse operations personnel to ensure that all inventory is picked, packed, and ready to be loaded for shipment in the most efficient way possible.
Maintaining a reliable, safe, and modern warehouse can be possible for operations of all sizes and budgets, provided that the basic best practices are followed. These include:
As you can see, modern warehouse operations have evolved into a rather involved field, but that doesn’t mean that the basics have changed. Always put the customer first, focus on fulfillment times, and keep a regimented study on facility safety and organization. By following these steps, you, too, will have the tools you need to run an efficient enterprise.
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